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Apple Vision Pro Deliveries Delayed to March, Indicating Strong Early Demand

Apple Vision Pro Deliveries Delayed to March, Indicating Strong Early Demand

Zerroug Nadjib's photo
Zerroug Nadjib
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2 min read

  • The first deliveries of Apple's new mixed reality headset, the Vision Pro, have been delayed to March 8-15, suggesting strong early demand or limited supplies.

  • The Vision Pro was available for pre-order on Friday, with the first orders scheduled for delivery on February 2. However, delivery dates quickly slipped to March for all three models.

  • The Vision Pro is available in three configurations: 256GB, 512GB, and 1TB, priced at $3,499, $3,699, and $3,899, respectively. Additional accessories include a carrying case for $199 and extra batteries for $199.

  • The purchasing process for the Vision Pro is unique, requiring customers to use a recent iPhone or iPad to scan their head and provide a vision prescription if necessary.

  • Wall Street analysts predict a slow start for the device, with UBS Group AG analyst David Vogt expecting Apple to ship 300,000 to 400,000 units this year, generating up to $1.4 billion in revenue.

  • The Vision Pro is Apple's first major new product category since the smartwatch in 2015, and it may take years to catch on. Apple plans to continue refining the headset and finding compelling applications for it.

  • The Vision Pro is initially only available in the US, with launches in other markets coming in the months ahead. Apple is eyeing the UK, Canada, and China as some of the first other countries.

  • The headset may be a hard product to share with family and friends, requiring a precise fitting process to ensure a good experience. The face scan determines the best light seal and strap size for users, and the company has prepared 25 different light seals and two straps.

  • The Vision Pro is one of the priciest consumer headsets ever, about seven times more expensive than the latest device from Meta Platforms Inc.

  • Some users have found the Vision Pro to be too heavy, and it may be hard for some people to wear for extended periods.

  • Another concern is a lack of support from top streaming apps, with Netflix, Spotify, and Google's YouTube opting not to release software for the device at launch.

  • Apple has carefully refined its sales pitch for the headset, offering a 25-minute demo at Apple retail stores to let consumers get comfortable with the 3D experience.

  • Apple executives Mike Rockwell and Alan Dye discussed the device in a Q&A shared with employees, emphasizing that the Vision Pro doesn't have a closed-in feel and is easy to collaborate with.

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