Apple Vision Pro: Envisioning Future Growth in Surgery, Training, and Education

  • Apple is set to launch its Vision Pro mixed-reality headset on Feb. 2 and is already considering potential applications in surgery, aircraft repair, and education.

  • Mike Rockwell, the vice president in charge of the device, believes it could improve patient outcomes by consolidating surgeons' displays.

  • Apple employees will receive a 25% discount on the Vision Pro, reducing the cost to around $2,600 (excluding taxes and options).

  • Dave Scott and Yaniv Gur, two of Rockwell's lieutenants, are investigating new enterprise and education applications for the headset.

  • Success of the Vision Pro will depend on third-party developers, and Apple has already lined up content from many big entertainment providers.

  • Netflix, Spotify, and Google's YouTube do not plan to offer Vision Pro apps for their services.

  • Apple hopes the headset's groundbreaking technology will help win converts, and it's positioning the device as a tool for productivity and high-end entertainment.

  • The Dow Jones Industrial Average, S&P 500 INDEX, NASDAQ Composite Index, and S&P/TSX Composite Index have all seen gains. The S&P/BMV IPC and Ibovespa Brasil Sao Paulo Stock Exchange Index have seen mixed results.